HEINEKEN

The Dutch brewing group hosted the “UEFA Champions League Trophy Night” at an exclusive event venue in Munich, creating a special gathering place for sports personalities and select guests. The highlight of the evening was the presentation of the Champions League trophy by Sebastian Schweinsteiger—just a few days before the final between Paris Saint-Germain and Inter Milan on May 31.

For the event, Raval Football designed and produced two custom retro jerseys that guests could personalize on-site. This interactive brand experience not only fostered a strong sense of connection among participants but also generated millions of impressions through organic product placement on the social media channels of numerous high-reach influencers.